Lost In Time
On March 25th 2017, Myreze began their first mixed reality project with a groundbreaking advancement in interactive entertainment with the airing of Lost In Time, the game show set in an immersive virtual universe which aired on Norway’s ‘TV Norge’ channel.
Early in the process of creating Lost in Time, Myreze was invited to present a brief to the founders of The Future Group for their vision show the show’s opener and this led to a partnership that would include contributions to the entirety of the show’s brand. All this had resulted in the most exciting adventure in Myreze’s story up to this point.
The Norwegian company behind Lost In Time — The Future Group, is a leading company in the world of interactive mixed reality technology, with one of the founders of The Future Group, Bård Anders Kasin having contributed to some of the most innovative technological solutions used in Hollywood.
What is Lost In Time?
The show’s virtual environment is driven by Epic Games’ Unreal Engine and combined with a customised green screen studio the contestants are transported to incredible landscapes scattered across time and space. Through intricate detail and groundbreaking animation, Myreze wanted to give the audience the feeling of being taken on an incredible visual journey and it all starts with the virtual base studio where the host welcomes new contestants every week to compete in a range of advanced trials and adventures in a bid to win big.
Opening Titles
The idea behind the opener is that the dragonfly represents “Eve”, the female voiceover for the show. In this opener, she introduces different worlds to the viewers. Along the way we quickly realise this is not just any ordinary dragonfly as she transforms into a mechanical version of herself whilst flying through a world revealing its inner mechanical structure.
Home Base Studio
The home base acts as the studio in which the host will meet up with the contestants between each competition. The base gives the viewer the feeling of being placed in the centre of all the worlds with large windows providing an outlook into the surrounding worlds.
The Worlds
The Lost in Time universe is divided into six worlds that provide a different set of challenges and were designed for the opening titles with a key focus on detail. As the cogwheels are what keeps the Lost in Time universe functioning, they are visibly present on each slice and come alive when brought together and connected with the central home base.
Brand Design
Cutting edge technology deserves cutting edge branding. When developing the brand for Lost in time, we wanted to make sure every detail is precisely defined and blends together in perfect harmony. To achieve continuity, we decided to use the logo as the blueprint for every design element and using the logo’s grid to form the foundation that shapes the identity of the brand as an entity.
The idea of the logo was created when designing the storyboard for the opener of Lost in time, starting with the cogwheels that represent the inner DNA of the whole universe and ending up with a circular pie split into six pieces representing the six eras. This ‘pie’ shape was then developed into the logo shape as we know it today.
Lost In Time was an incredible opportunity for Myreze to showcase their expertise in virtual studio design and served as the perfect project from which to begin their mixed reality journey. We hope to collaborate with The Future Group on groundbreaking future projects and to together push the boundaries of how virtual and mixed reality can enhance the world of entertainment.
